Senior executive with wide success in strategically building, growing and promoting businesses at the intersection of immersive tech, gaming, lifestyle/fashion, and entertainment. Raffaella has a strong entrepreneurial spirit and excels at:

- Sourcing, negotiating and executing complex cross-industry strategic partnerships 

- Strategic business development, creating new monetization models and products 

- Closing large content, advertising, technology/gaming and investment deals 

- Building and directing multi-functional teams from creative, to business development, marketing, communications, legal and technology 

- Storytelling, promoting and disseminating thought leadership 

- Connecting a vast network of C-level and senior execs in fashion, entertainment, gaming, tech, retail, luxury, automotive and advertising As Head of Brands for Epic Games’ Unreal Engine, Raffaella built and directed a multi-functional global team and was responsible for the strategic growth of the Epic ecosystem – from tools to Fortnite – for the Lifestyle Brands industry, including Fashion, Luxury, Beauty, Retail integrating into Music, Sports & Entertainment.  Previously, Raffaella was a Partner/Managing Director at Accenture where she co-created and grew the global XR (AR/VR/3D) practice as Global Head of Innovation & Strategy. Prior to that she held leadership positions at prominent advertising agencies, including 72andSunny and Publicis Sapient. She has been published in Harvard Business Review, Forbes, and VentureBeat among others, and was featured as a “market illuminator” in Robert Scoble’s The Infinite Retina. Raffaella’s accolades include Metaverse Insider/Top 30 Leaders; VR FEST/Best VR Branded Entertainment; AIS Lumiere Award/Best Use of VR; Communication Arts; Webby; IDG’s DEMOgod Award.