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Eileen Goodwin

Mentor, Instructor

Ms. Goodwin has over thirty years of leadership experience in building consensus and in completing complex projects involving numerous parties on time and within budget. As Executive Director of the Santa Clara County Traffic Authority, Ms. Goodwin successfully delivered the $1.6 billion Measure A Highway Improvement Program including building 18 miles of new Highway 85 and widening Highways 101 and 237.
Since completing the mission of the Traffic Authority, Ms. Goodwin has been President of Apex Strategies, counseling and assisting public agencies and private parties in favorably positioning their projects and programs with the community and the media. Strategic Plans, Expenditure Plans, program management for sales tax programs are specific areas of expertise. Community outreach for county-wide services, transportation and water projects, and land use issues are her specialty. Ms. Goodwin is recognized state-wide and nationally as an expert and innovator in the field of community participation, strategic planning and sales tax programs. Her thirty years of professional experience include political campaign management, marketing, and organization and government management.

Industry Expertise

Logistics, Transportation

Eileen Goodwin
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